For years, ERP systems have been viewed as a luxury reserved for large corporations. Oleksandr Vasyliev set out to change that perception. In this exclusive TechBullion interview, he discusses how he built a solution designed for small businesses, and why making technology simple is, in fact, the hardest challenge of all.
Oleksandr, what inspired you to create an ERP system specifically for small businesses?
Small business has always been close to my heart, it’s where my own career began. Yet, despite being the backbone of every economy, small businesses still struggle with the same issues decade after decade: expensive software, clunky interfaces, poor support, and tools that don’t work well with what they already use, like Excel or QuickBooks.
At one point, I realized something important: the technologies used by corporations for logistics and management were already accessible to small businesses, just not adapted for them. So, I decided to build a system for those who still manage everything manually.
My goal wasn’t “digital transformation” for its own sake, but real, practical help, a platform that lets any entrepreneur track inventory, sales, and finances right from their phone, without needing an IT team or a massive budget.
Why do traditional ERP systems fail to meet the needs of small businesses?
The main problem is complexity. Traditional ERP systems are built for enterprises that have IT departments, project managers, and time to spare. Small businesses, on the other hand, usually have one person juggling everything, sales, purchasing, logistics, accounting. When that person hears, “implementation will take three months,” they immediately back away.
The second issue is cost of ownership. Even if the initial price looks affordable, hidden expenses pile up: integration, consulting, training, and maintenance. It becomes an overwhelming project.
And then there’s the fear of change. Many small companies still rely on handwritten notes or Excel sheets. Asking them to abandon that for a complicated new system feels risky. Most large ERP interfaces look intimidating, like airplane cockpits.
The truth is, traditional systems aren’t designed for small business realities. The solution isn’t to force users to adapt to technology, it’s to adapt technology to users’ habits, needs, and limitations. That philosophy became the foundation of Log-Uno.
How did you make ERP both affordable and high-quality?
The key was radical simplification. We removed everything unnecessary and focused on immediate value. While most ERPs try to be “everything for everyone,” we took the opposite route, a modular system that lets companies start small (with inventory, orders, and finances) and expand later as they grow.
Next, we embraced the SaaS model. No servers, no installations. Everything runs in the cloud, automatically updated, always accessible. That alone saves our clients significant time and money.
We also designed Log-Uno for self-launch. No external consultants are needed. Business owners can set it up themselves in a day or two, guided by built-in tutorials, templates, and step-by-step help.
Finally, we built deep integrations with familiar platforms, QuickBooks, Shopify, Amazon, PayPal, and Ship Station — so that Log-Uno fits seamlessly into their existing workflow. The system adapts to the user, not the other way around.
What approach did you take to make the interface so user-friendly?
From day one, I asked myself: What if ERP were designed not by developers, but by a salesperson, a warehouse clerk, and an accountant together? The answer, it would be intuitive.
We observed how real people work: how they think, what terms they use, what confuses them. If a user thinks in terms of “incoming stock” or “customer orders,” the interface should speak that same language, not bombard them with corporate jargon.
We tested every screen with non-technical users. If someone couldn’t understand what to do within 10 seconds, we redesigned it. Sometimes that meant sacrificing elegant design for clarity, because our goal wasn’t to impress, but to remove fear.
In Log-Uno, there’s no formal training. If users can’t figure it out immediately, that’s a design failure on our part. We added smart hints, templates, and automated workflows that guide users step-by-step. The interface isn’t just a tool, it’s an invisible assistant.
What challenges did you face working with small businesses?
The biggest challenge is earning trust. Small businesses operate on tight margins, they can’t afford mistakes. Every minute or dollar matters, so they approach new technology cautiously.
In large companies, implementation is handled by specialists with time and budgets. In small businesses, everything depends on one person. If you fail to clearly communicate value, you don’t get a second chance.
Time is another challenge. Owners are busy; they can’t spend a week “figuring things out.” That’s why Log-Uno had to be instantly usable, without complex setups or long learning curves.
Lastly, there’s the fear of automation, the worry that “the system will complicate things” or “break what already works.” Our job is to show them that we’re not replacing their process, we’re helping them gain control, speed, and confidence.
Success here isn’t just about technology. It’s about speaking the user’s language and proving that change doesn’t have to be scary.
What results have your clients seen after adopting Log-Uno?
The most rewarding feedback comes from business owners who say, “Now I finally have everything in one place, and I can sleep better at night.” That sense of control is priceless.
We’ve seen order processing times improve by 30–50% in the first week, simply because manual steps and miscommunications disappeared. Everything is visible: orders, inventory, tasks, and performance.
A pet supplies store told us they handled their busiest season ever without hiring temporary staff, automation took care of repetitive work like printing invoices and sending notifications.
Another client, a small manufacturer, nearly eliminated product write-offs after using Log-Uno’s address-based storage and FEFO (First Expired, First Out) tracking.
Across the board, owners report increased transparency. They can log in anytime to check stock levels, revenue, or order statuses. That visibility builds confidence and peace of mind.
And the phrase we hear most often? “Why didn’t I do this sooner?”
How do you see ERP evolving for microbusinesses and new entrepreneurs?
I believe ERP systems will become as fundamental as cash registers once were, only smarter, lighter, and accessible from day one.
Previously, ERP was something you implemented after growth. Now, it’s becoming a foundation for growth, a way to launch faster, operate efficiently, and scale smoothly. Entrepreneurs don’t want to spend hours juggling spreadsheets; they want clarity and action.
The future of ERP lies in effortless automation, systems that simplify, not complicate; that think, predict, and assist without needing an IT team.
For microbusinesses and first-time founders, this is especially vital. They need a system that acts like a co-founder, reliable, supportive, and always there.
My mission is to make entrepreneurs stop fearing the term “ERP” and start seeing it as a trusted business partner, a springboard, not a barrier.
And if Log-Uno helps even a thousand small businesses take that leap, then the journey was worth it.
